You can start with little
Choose what you want to spend: from here you only see what's actually in the warehouse.
86 products ready to ship today
Korean skincare, in stock right now
Korean formulas chosen one by one, shipped from our warehouse in Italy. In the spotlight: Some By Mi and Beauty of Joseon, and two of them are on sale.
In stock now
First order
10% welcome discount
Use this code at checkout on your first order. It applies to products that aren't already discounted.
One use per customer. Applied at checkout.
Da €9,00Maschere in tessuto
Da €9,00 a maschera
Si apre, si appoggia sul viso, si butta. È il modo meno impegnativo di provare la skincare coreana: nessun barattolo da finire, nessuna routine da imparare. In magazzino adesso: 1.
The path
Build your routine, one step at a time
Korean skincare works in layers. There's no need to buy it all at once: you start with one step and add the rest when you need it.
Cleanse
The first move, always. You start here because everything that follows works on clean skin.
See the cleansers
Tone
The step that prepares the skin for what comes next. It's the most distinctive move of the Korean routine, and the most often skipped.
See the toners
Treat
The serum is the step you choose according to what you want to work on. Read the product page and decide from there.
See the serums
Moisturise
The moisturiser closes the sequence and holds in the steps before it. It's the product worth spending more on.
See the moisturisers
Ready-made
Ready-made routines, in one click
Each routine brings together steps that work well together. Add everything to your cart with one button, then remove what you don't need.
For beginners
First steps in K-beauty
The four steps to start from, with no strong acids or demanding actives.
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€8,90
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€12,90
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€4,90
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Red Bean Water Gel face creamBeauty of Joseon€10,90
Oily, blemish-prone skin
Cleanse and treat
Gentle cleansing, exfoliating acids in the toner and a targeted treatment.
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€8,90
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Green Plum Refreshing AHA + BHA facial toner 🅥Beauty of Joseon€15,90 -
€14,90
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Acne Patch VT Spot Patch (48 patches) 🅥VT Cosmetics€7,90
Sensitive, reactive skin
The centella routine
Centella asiatica from cleanser to sunscreen, for skin that turns red.
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VT Cica Mild Foam Cleansing FoamVT Cosmetics€16,90 -
€9,90
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€12,90
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Sunscreen Serum Clear SPF50+ PA++++Planet Skin€10,90
Vegan formulas
The brands
Who is behind the formulas
Korean houses that differ in history and in how they work. Below you'll only find the ones with products ready to ship today.
Exfoliate
A highly regarded Korean brand, Esfolio combines innovative and effective products with a focus on price, making the brand accessible even to those new to the...
See all Exfoliate
Some By Mi
A renowned Korean skincare brand, Some By Mi combines the power of nature with scientific innovation to create effective yet gentle products. With formulas based on...
See all Some By MiHamel
Hamel 's vision is to offer conscious skincare, where scientific innovation meets the balance of nature. Formulas are developed with naturally derived ingredients and advanced technologies...
See all Hamel
In short
- 3 brands in the window, more still in the catalogue
- 86 products in the warehouse, not on order
- Ships from Italy: no customs, no waiting weeks
- Vegan formulas are marked on the product page
Your skin before the product
Two minutes to understand what yours needs, and to start from there instead of from the name on the box.
The method
What K-beauty is
It isn't a product line: it's a way of working on skin. A few moves, in a precise order, learned once and then adapted.
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A sequence, not a product
Korean skincare works in layers: several light steps, applied one after another, from the most fluid to the richest, instead of one product that has to do everything.
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Start from your skin type
Dry, oily, combination, sensitive, mature: the choice starts from the skin you have, not from the name on the box.
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You build it one piece at a time
A cleanser and a moisturiser are already a routine. Toner and serum come in when you feel like working on something in particular.
Start from what's here: the products ready to ship are below.
Ships from Italy
The warehouse is here: no customs, no waiting weeks.
Free shipping
Free from €35, otherwise €5.90.
Secure payments
Cards, PayPal and Shop Pay, handled by Shopify.
We answer
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