The K-Beauty Routine

The K-Beauty Routine , or Korean skincare routine, is an approach to skincare that originated in South Korea and has conquered the world in recent years. It's not just a simple sequence of products, but a true skincare philosophy based on consistency, prevention, and respect for the skin's balance.

K-Beauty Routine: The Steps of Korean Skincare

AUMA K-Beauty was created precisely to make this approach accessible even to those approaching Korean skincare for the first time, explaining its principles and guiding you step by step.

The philosophy of Korean skincare

Unlike more aggressive or corrective approaches, Korean cosmetics focuses on prevention and maintaining healthy skin over the long term.

The goal is not to "cover up" or treat only the visible problem, but to work in depth to strengthen the skin barrier, maintain a good level of hydration and prevent the onset of imperfections, dehydration or premature aging.

What is K-Beauty Routine?

The K-Beauty Routine is a modular routine consisting of multiple steps. It's often associated with the famous "10-step routine," but in reality , you don't have to follow all the steps every day .

The Korean routine is flexible and customizable: each step has a specific function and can be adapted based on skin type, available time, and personal needs.

The 10 Steps of the K-Beauty Routine

Korean skincare is often referred to as a "10-step routine." This plan is a comprehensive guide, but it's important to remember that you don't have to follow all the steps every day . The routine should be adapted to your skin type, needs, and available time.

1. Cleansing oil

The first step dissolves makeup, sunscreen, sebum, and fat-soluble impurities. The cleansing oil deeply cleanses without altering the skin's balance and is also suitable for oily or acne-prone skin.

2. Cleansing foam

After the oil, the cleansing foam removes sweat, residue, and water-soluble impurities. This double cleansing process is known as double cleansing and is the basis for clean, yet not dry, skin.

3. Scrub / Peeling

Exfoliation helps remove dead skin cells and make the skin brighter and more receptive. In K-Beauty, gentle chemical or enzymatic peels are preferred. This step isn't a daily one and should be done once or twice a week.

4. Toner

Toner rebalances the skin's pH after cleansing and provides initial hydration. Unlike traditional toners, Korean toners are gentle and free of harsh alcohol.

5. Mask

Masks, especially the popular sheet masks , offer intensive treatment. They can hydrate, soothe, brighten, or address specific skin needs. This step is also optional and not a daily one.

6. Essence

Essence is one of the iconic products of Korean skincare. It has a light texture and works to deeply hydrate, regenerate, and brighten, preparing the skin for subsequent treatments.

7. Serum / Ampoule

This is the step dedicated to targeted treatment. Serums and ampoules contain concentrated active ingredients for specific needs such as acne, blemishes, sensitivity, dehydration, or signs of aging.

8. Eye contour

The skin around the eyes is thinner and more delicate than the rest of the face. This product helps maintain hydration and elasticity and prevent signs of fatigue and early wrinkles.

9. Cream / Emulsion

Creams or emulsions are designed to lock in moisture and protect the skin barrier. Emulsions are lighter versions, often preferred by combination or oily skin.

10. Sunscreen

Considered one of the most important steps in Korean skincare, sunscreen should be applied every morning, year-round, to prevent dark spots, premature aging, and UV damage.

What kind of products does K-Beauty use?

  • innovative and constantly updated formulas;
  • functional ingredients such as gotu kola, snail mucin, rice, green tea and ginseng;
  • light and layerable textures;
  • pay attention to hydration and the skin barrier;
  • seeking effectiveness with a delicate approach.

Who is Korean skincare suitable for?

K-Beauty is suitable for all skin types . You don't need to start using a lot of products right away: the right approach is to build your routine over time, listening to your skin and introducing products gradually.

Our approach at AUMA K-Beauty

At AUMA K-Beauty, we select authentic Korean skincare products to help you build an effective, conscious, and sustainable routine.